Client
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PROjects
For TDEA, the Taiwan Digital Enterprise Alliance, we developed a complete visual system that reflects the momentum of digital transformation and cross-industry collaboration. The project included the event visual identity, brand creation for the Business Transformation Institute, and a video series capturing real voices behind innovation. Together, these elements formed a cohesive narrative aligned with the event’s central message: “Transforming Dreams into Extraordinary Achievements.”
The event identity was built around the idea of creative energy breaking through limitations. Inspired by the symbolism of sunflowers—known for their constant pursuit of light—we created a bold, radiant visual language. Clean typography, layered compositions, and expressive color formed an ecosystem of assets used across event signage, digital screens, and motion graphics—immersing attendees in a forward-focused atmosphere
Building on the visual foundation of the first event, The Grand Gathering expanded the story. Here, the sunflower blossomed into a vibrant field of diverse flowers—each representing the strength of collective growth. This evolved identity expressed unity through diversity, capturing the essence of shared progress and the collaborative power of the TDEA community.
The symbol of “Three” represents more than just a number—it embodies the eternal flow of a great river. Its pronunciation evokes towering mountains that rise into the clouds. Throughout history, the flourishing of civilization has often followed the path of mighty rivers, while majestic mountains have stood as the origin of that very civilization.Looking back, the first generation laid the foundation like mountains—establishing a resilient industry at its source. The river flowed downward, carving through time and nurturing growth, infusing endless energy into the prosperity of enterprise and culture. This fertile ground gave rise to generations of business legacy, carrying the momentum of progress like rivers and mountains enduring the ages.Today, the Business Transformation Institute becomes a gathering place for the next generation of leaders across industries—a space for learning, connection, and direction. It exists to guide them through transformation, helping them carve out their own path in a constantly shifting world.Enterprise legacy and transformation are not the work of a single generation—they are an enduring mission, passed from one to the next, a torch that must never be extinguished.
We produced a series of short videos spotlighting members of the Institute, each sharing personal stories of transformation, challenge, and growth. Filmed in an intimate, human-centered style, the videos connect the abstract idea of “transformation” to real experience—reinforcing the power of community and creativity in driving meaningful change.
The TDEA project is a celebration of design’s ability to unify message, experience, and identity. From vibrant visuals to honest storytelling, we helped translate a bold theme—“Transforming Dreams into Extraordinary Achievements”—into a complete, multi-layered experience.